Posts

A New Way to Engage with Customers – Marketing Analytics Part 2

This is the part 2 of a series of blog posts discussing customer journey analytics and marketing analytics.

In a previous blog post, we discussed the importance of understanding your customers’ marketing journey– and how to change the way that you can engage with your customers. The idea is about being able to visually see and understand your customers’ every move through your digital channels to ensure that you have a better understanding of what they are doing. And then, being able to take that information and create personalized engagements based off of data, not based off of guessing. Whoa, powerful stuff right?
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Why Your Organizations Should Leverage Business Analytics in Today’s Dynamic Market

Customers can affect every aspect of a business. They affect anything from sales and marketing strategies to detailed operation decisions, to supply chain management and inventory control. Enterprises today are facing more challenges than ever before. Consumer product companies are standing on the edge of competition. According to an IBM report, failure rate of introducing new products is more than 70 percent, internationally. Various concerns are adding cost and complexity to the production cycle.
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Using IBM SPSS Predictive Analytics to Gain University Campus Security Analysis

U.S. News recently published the 2015 Best College rankings which includes the latest rankings for all US colleges and universities. However, if you pay attention to the details, one thing may surprise you – crime data, or more precisely campus security, were not factored into the Best Colleges rankings methodology.
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Business Indicators for Online Booking Websites

Most online booking websites are account-based with their own database systems that store client profile data, reservation details and transaction records. But also, most online booking websites don’t have solutions set in place to be able to review and explore this information enriched data in order to better understand its customers and make better business decisions.
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Budgeting and Planning with IBM Cognos TM1 For Higher Education Institutions

In a climate of cost-cutting competition for top students and staff, less public funding, and more stringent compliance requirements, college and university administrators must be able to define long-term growth plans while analyzing trends and scenarios to prepare for future excellence. This being said, budget management and planning is undoubtedly the most important step in this process.
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Cloud Expertise Earns Cresco International Recognition as 2016 IBM North American Top Performing New Business Partner Award

Due to Cresco International’s Overall revenue performance in 2015, February 17th Cresco international was awarded IBM North American Top Performing New Business Partner of the year.
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IBM Maximo Assets Management for the Oil and Gas Industry

From offshore platforms and pipelines to subsea production systems, physical assets are fundamental to the oil and gas industry. With global energy consumption predicted to rise by 41% and production of hydrocarbons being propelled into increasingly risky environments, the demand for asset optimization is rising.
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The Importance of Budget Planning and Analytics

Budgeting is the core of finance. Today, most companies believe that they have a shortage of budget. However, in most cases it is not a lack of company cash flow, but instead it is a lack of efficient budget planning. An efficient budget plan can help the firm better allocate resources and reduce overall costs.
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Using Watson Analytics to Gain Key Data Insight into your Restaurant

Big data. It’s what retail companies use to track products and consumer behavior to deliver customized services or purchase suggestions.

Restaurant companies are essentially retailers of food and service, and their operation is influenced by many of the same factors as retail companies. However, competition among restaurants is extremely intense, considering dining options are constantly increasing.
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Accelerating Analytics Planning Processes for Automotive Manufacturers with IBM Cognos TM1

For automotive companies, analytics planning questions arise such as: how do we adjust production scheduling to optimize operations and capitalize on emerging opportunities? How do we get individual subsidiaries and departments all into analytics planning?
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