Higher Education Enrolment Management with Business Analytics

In the past 40 years, enrolment management has gone from conceptual to a rational, data-informed and systematic approach. “Technology improvements allow us to reach more students in ways that were unimaginable”, says Steven Klein, the Associate Vice President for Enrolment Management at Angelo State University, “Technology as applied to enrolment management has exploded during the past decade, our role includes preparing the campus to think about what our students want today and what to expect tomorrow”.

In this respect, Cresco International is helping higher education institutions predict potential enrolment indexes, including which groups of students are more likely to succeed, using IBM Decision Management for Enrolment Management.

enrolment management cresco

This solution applies proven modeling algorithms to help users extract information and uncover patterns behind collected data. It improves yields at different statute of enrolment process. It can also help colleges or universities create predictions on which students have higher likelihood to fit in with the school culture, the best recruiting channels and incentive strategies, and more.

The concept behind IBM Decision Management for Enrolment Management is simple, and extremely powerful. Usually the analysis starts with structured and text data, which are part of the enrolment process and have already been collected. During the analysis, you can view specific enrolment and operational objectives applied to the model, and optimizing recommendations such as which recruiting strategies and areas have higher potential to target your ideal mix of students.

cresco enrolment management solution

Other analysis includes improving current student retention rate, determining who is more likely to donate, how much and when they are likely to give, predicting where dangerous criminal activities are most likely to occur on campus etc., which can all be accomplished by IBM SPSS Modeler.

So what are you waiting for?

Contact Cresco today to get started on Enrolment Management with IBM Decision Management. Team Cresco can customize the Enrolment Management solution according to your historical and current data, thus helping you extract more insight into the whole process. Don’t forget to mention the MaaS option where you can opt to view the analytics solution at work with the custom model(s), and at the end have the option to either use the results, or utilize the full package, including the models and results. It’s your choice.

How to Leverage Business Analytics for Asset Management in Transportation Industry

Transportation is one of the world’s largest industries. Its sectors range from taxis to trucks, airplanes, trains, courier services, ships, barges, warehouses and logistics services. In total, during 2015, core transportation revenues in the U.S. is projected to be $974.4 billion.

The key site selection criteria for the logistics industry is location, both in relation to markets and to supply chains. Location is also important for its impact on transportation costs. Annual operating costs are an important evaluation criteria for site selection as well. Over recent years, globalization placed intense new demands on the transportation and supply chain sector. FedEx, for example, provides a wide variety of freight and package delivery services in 220 nations worldwide, processing 9 million packages daily. Its global fleet includes over 660 aircraft and 100,000 trucks.

When operating in the logistic business with hundreds of trucks that need to be monitored every day, managers have to track each one of them and maximize the uptime with conventional methods. “We had very old software that couldn’t integrate purchasing, logistics, maintenance planning, warranties or any critical component of inventory management for over 9,000 SKU”, says Carlos Belmar, logistics manager for a transportation company, “We’d end up with parts we didn’t need, cost overruns and trucks that weren’t available.”

The industry is looking for a system to support operations of the deliveries and transportation units to help optimize asset management and enable preventative maintenance. Maintenance planning and control and preventative maintenance are crucial tasks for logistic companies – leaks in pipes or containers or overdue maintenance schedules could have disastrous consequences for businesses.

How Cresco’s Asset Management Solution Helps

With years of experience in the consulting business, Cresco International has been helping clients address similar problems using IBM Maximo Asset Management.

Asset Management Cresco

This solution is not only for asset management, but also has built in capability for inventory management. Moreover, it also provides logistic companies with complete transparency across all of their assets. Just a single click, engineers can display the status of each asset, including all data on that asset, such as maintenance history, regulatory and compliance information and all other relevant specifics. A highly visual interface shows clearly if an asset’s performance or measured value deviates from the norm.

The solution continuously monitors all assets throughout its lifecycle. With extensive historical data, plant managers can identify patterns for wear and tear and abnormal performance. This enables them to carry out preventive maintenance on assets, and also predict where assets may start to break down in the future.

For more information about IBM Maximo Asset Management Solution by Cresco, connect with us today.

Healthcare Organizations: How to Engage with Customers using Business Analytics

According to report, Health Insurers: The Customer Engagement Imperative, recently released by A.T. Kearney, the healthcare industry is standing on the edge of transformation. “A confluence of economic and regulatory pressures require bold responses from health insurance companies. Continually rising system-wide costs, coupled with wavering public trust, have culminated in legislation that pressures insurers to carry more risk while capping their margins and mandating that they keep to an 85% medical loss ratio.”
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A New Way to Engage with Customers – Marketing Analytics Part 2

This is the part 2 of a series of blog posts discussing customer journey analytics and marketing analytics.

In a previous blog post, we discussed the importance of understanding your customers’ marketing journey– and how to change the way that you can engage with your customers. The idea is about being able to visually see and understand your customers’ every move through your digital channels to ensure that you have a better understanding of what they are doing. And then, being able to take that information and create personalized engagements based off of data, not based off of guessing. Whoa, powerful stuff right?
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How to change the way you engage with your customers – Part 1

This is the first part of a series of blog posts discussing customer journey analytics and marketing analytics.

Attention marketers – this blog post, like many blog posts can be, is not to bore you.  I know that time is precious and valuable and it’s hard to find the time to read blog posts anymore. However, I promise you if you keep reading, you will not be disappointed, and a new idea and new way of thinking about understanding your customers more, ultimately allowing you to be a better marketer, will arise. The main purpose of this blog post is to discuss something crucial that should be apart of your marketing if it isn’t now.
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Crime Analysis with IBM Watson Analytics

Understanding, analyzing and creating reports on crime patterns, criminal behavior, and past crimes is crucial in efforts to help prevent crime. We published a blog post that discusses how police forces are utilizing predictive analytics to understand the crime in their area and determine crime “hot spot” maps to better patrol certain areas. We also published a post on how Universities are utilizing predictive analytics to address where and when criminal activities are likely to happen on campuses.
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Why Your Organizations Should Leverage Business Analytics in Today’s Dynamic Market

Customers can affect every aspect of a business. They affect anything from sales and marketing strategies to detailed operation decisions, to supply chain management and inventory control. Enterprises today are facing more challenges than ever before. Consumer product companies are standing on the edge of competition. According to an IBM report, failure rate of introducing new products is more than 70 percent, internationally. Various concerns are adding cost and complexity to the production cycle.
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Utilizing Analytics to Help Fraud Detection for Healthcare Organizations

Healthcare expenditures in the U.S. are projected to reach $3.2 trillion in 2015. Another report also pointed out financial losses from healthcare fraud amount to tens of billions of dollars annually.
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Business Indicators for Online Booking Websites

Most online booking websites are account-based with their own database systems that store client profile data, reservation details and transaction records. But also, most online booking websites don’t have solutions set in place to be able to review and explore this information enriched data in order to better understand its customers and make better business decisions.
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IBM Maximo Assets Management for the Oil and Gas Industry

From offshore platforms and pipelines to subsea production systems, physical assets are fundamental to the oil and gas industry. With global energy consumption predicted to rise by 41% and production of hydrocarbons being propelled into increasingly risky environments, the demand for asset optimization is rising.
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